Essential Question:

How do I make choices about what's on my plate?

How much importance is placed on advertising to influence our various choices?

1.Overall advertising revenues(U.S) for 2005 totalled $12.5 billion which shows just how much importance and reliance major companies place on advertising and influence



2.In 2006, the amount of money spent on advertising was upped 10% to $140 billion dollars in the United States alone.

3. In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 bullion worldwide which shows a steady increase in the amount of money spent on advertising over the years.


4. 72% of advertisers renew their ads monthly because of successful or bad results.


5. A company recently conducted a survey and found that place mat advertising yeilds many more results than newspaper, radio, tv and even billboard advertising put together; and costs only about 1/10 of the price.


6. In the 1960's, average advertisements ran for about 1 minute whereas currently the average ad runs for 15-30 seconds

all these facts and statistics show just how much large companies rely on influencing peoples decisions.

Thursday, October 28, 2010

Are these responses influenced by: cost, availability, taste and nutritional value?

Some merchandising was being enforced during the 60's with Beatles lunchboxes and similar items of entertainment; today however, half of the clothing that kids wear includes an advertisement of one sort or another.A lot of fast food companies use persuasive voices and sell themselves to the market in order to influence them in the taste and cost areas.There is not much importance placed on nutritional value with cheap foods, because the advertising market is directed more to taste, cost and availability. this shows just how much advertising has evolved over the course of time when it became an efficient way to collect interest from people.
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