Essential Question:

How do I make choices about what's on my plate?

How much importance is placed on advertising to influence our various choices?

1.Overall advertising revenues(U.S) for 2005 totalled $12.5 billion which shows just how much importance and reliance major companies place on advertising and influence



2.In 2006, the amount of money spent on advertising was upped 10% to $140 billion dollars in the United States alone.

3. In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 bullion worldwide which shows a steady increase in the amount of money spent on advertising over the years.


4. 72% of advertisers renew their ads monthly because of successful or bad results.


5. A company recently conducted a survey and found that place mat advertising yeilds many more results than newspaper, radio, tv and even billboard advertising put together; and costs only about 1/10 of the price.


6. In the 1960's, average advertisements ran for about 1 minute whereas currently the average ad runs for 15-30 seconds

all these facts and statistics show just how much large companies rely on influencing peoples decisions.

Wednesday, November 3, 2010

comparing video views

http://www.youtube.com/watch?v=pK1RLYJtMQg this video for the 2 fruit and 5 veggie ad got 85 views, whereas this one http://www.youtube.com/watch?v=VUhywiJNmUQ which is for an Eagle boys ad got 299 views. this shows that people pay more attention to the 'unhealthy' food ads which kin of explains obescity levels in Australia.
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