Why do people eat fast food?

1. There has been extensive reporting of the effects that the fast-food culture is having on modern society. It is apparent that the current obesity epidemic, which is increasing in both the UK and US, has been fuelled by the convenience of food from outlets such as McDonalds. It is becoming less popular amongst more healthy persons to want to enjoy fast food with the controversial press and media focus on the side effects of the food this industry supply.

2.People eat fast food because it is quick and much easier than cooking. It is also really cheap and most people are too busy to run to the grocery stort and buy food , and then come home and unpack the groceries, and THEN cook the food. People don;t have that kind of time...so they turn to McDonald's and KFC. This is one of the main reasons why over 30% of America is obese.

3.Fast foods are for people who are extremely busy and do not have the luxury of time to prepare their own meals. This foods are also easy to serve and good for people who are already famished.

 

4.Quick,easy to get to, yum,cheap,and the colours red and yellow make us hungry

Why is food advertising important?

I think that food advertising is important because it is the main way that companies get their ideas and products out to people; if there was no advertising, many products and services would be oveerlooked and many wouldn't be even used or bought. Overall i think that advertising is a very important part of different companies becasue it is like the only wway that companies can let people know about what's new.

comparing video views

http://www.youtube.com/watch?v=pK1RLYJtMQg this video for the 2 fruit and 5 veggie ad got 85 views, whereas this one http://www.youtube.com/watch?v=VUhywiJNmUQ which is for an Eagle boys ad got 299 views. this shows that people pay more attention to the 'unhealthy' food ads which kin of explains obescity levels in Australia.

Are these responses influenced by: cost, availability, taste and nutritional value?

Some merchandising was being enforced during the 60's with Beatles lunchboxes and similar items of entertainment; today however, half of the clothing that kids wear includes an advertisement of one sort or another.A lot of fast food companies use persuasive voices and sell themselves to the market in order to influence them in the taste and cost areas.There is not much importance placed on nutritional value with cheap foods, because the advertising market is directed more to taste, cost and availability. this shows just how much advertising has evolved over the course of time when it became an efficient way to collect interest from people.

Did you know :P

Television advertising influences the food market, purchase requests, and diets, at least to children under age 12 years, and is associated with the increased rates of obesity among children and youth

What age is advertising directed to?

According to my research, i have found that most advertisers try to aim their advertisements to people between the ages of: 2-7, 8-12 and 13-17 year olds as they have found that these are the ages that are most prone to advertisements during the week.
Ziyaad